See the whole marketing system. Decide what should change next. Learn from every outcome.
STRATIS sits above the marketing stack as a distinct layer. It connects your channels and data, reasons across them continuously and shows the decisions that improve performance in time to act. A person accepts, questions or rejects each one, with its evidence in view.
Every channel and warehouse, one schema.
STRATIS connects directly to Meta, Google, TikTok, DV360, The Trade Desk, YouTube and retail media networks, plus file and warehouse feeds. Data is normalized into one schema, refreshed daily and reconciled to the reporting you already trust before go-live.
See it in a live demo →
Insights that understand context across your whole operation.
STRATIS reads the brand at the core together with the regions, product lines, audiences, campaigns and channels around it. It is not permitted to answer from one channel when the others would change the answer.
See it in a live demo →- Brand
- Organization
- Products
- Audiences
- Campaigns
- Channels
Opportunities and deviations that hold.
Detectors for anomaly, pacing and burn rate, segment pattern, creative fatigue and channel saturation run at every level of the operation. An insight appears only after a pattern has held, ranked by its value to the business.
The insight engine →
Every insight shows the evidence and the audit trail.
An insight carries the signal, the recommended action, a plain-language rationale, the expected effect with its uncertainty and the path it took. When STRATIS says it is 80 percent sure, it is right about 80 percent of the time.
How confidence is calibrated →
A person accepts, questions or rejects.
Insights move through your approval workflow with assignment, escalation by value and a visible state. Today the platform reads from your systems and writes nothing back.
Governance →
What followed is kept beside the decision.
The decision, who made it, the reasoning at the time and what happened afterward sit together in an append-only audit trail. You can reconstruct any call against the state it was made in.
The audit record →Every outcome is context for the next decision.
STRATIS captures approvals, overrides and results as expert judgment. It reads your operation better each month, and the accumulated context becomes Reserve.
See how the intelligence compounds →
The marketing stack stopped one layer too early.
Data platforms ask where the information lives. Measurement asks what happened. Execution asks how to run it. None of them asks what should change next, why and whether it worked. That is the layer STRATIS occupies, adjacent to the others and distinct from them.
What happens once you connect.
Connect and validate
STRATIS reads channels and warehouse feeds in place and reconciles them to the reporting you already trust, so nothing the board sees changes.
The operation, in one view
One structure holds every brand, region, campaign and channel, and your team can build views from a question.
Insights that hold
Detectors watch every level of the operation. The first insights arrive once a pattern has held, each with its path and its confidence.
Reserve compounds
Every approved decision, override and outcome is kept inside your own environment. STRATIS reads your operation better each month.
Reads from the stack you already run.
- Meta
- YouTube
- TikTok
- DV360
- The Trade Desk
- Snowflake
- BigQuery
- Adobe
Performance channels, retail media networks, file feeds and warehouses. We share the full list during a working session.
Deploy the decision layer inside your enterprise.
Start with a live demo on one consequential decision, then a working session with your team.