Core · Intelligence Layer
One model, three sources of reasoning.
The core of the platform. It produces structured insights, the triggering signal, the recommended action with projected impact, and the plain-language rationale, by reasoning across three inputs at once.
Internal
Your performance data: anomalies, pacing, cross-campaign and portfolio patterns surfaced as they emerge.
Context
Your brand strategy, guidelines, and constraints, uploaded directly as reasoning context.
External
Real-world market and competitive signals, weighed against your specific operation.